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Every city loves originality

Capital's ambassadors Hotel Berlin, Berlin and Füchse Berlin to cooperate


The HOTEL BERLIN, BERLIN and the Federal Handball League member FÜCHSE BERLIN are the capital's champions when it comes to embodying originality in their field and original "local feeling". Both have similar philosophies, having a direct relation to the city and conveying the Berlin message far beyond its borders at the same time.


As a logical consequence, both are now entering a so-called "premium partnership" intended to create opportunities for establishing unique experiences in an emotionally positive environment.

"This partnership is an excellent way for the Hotel Berlin, Berlin to strengthen its brand positioning, while extending its differentiation from competitors. We can emphasise our positive image on the local market and generate additional contacts", declares Managing Director Cornelia Kausch.

The hotel on the Lützowplatz, well known for promoting sport in Berlin, will be the official partner of the FÜCHSE until 2013 for the time being.


The commitment of both partners is the result of a detailed and systematic selection process that analysed performance and service in return.

Both in the "Fox's Lair" (that is what Füchse Berlin call the Max-Schmeling Hall when the club plays its home games there - or as the players like to put it - "when they go hunting geese"), and in the Hotel Berlin, Berlin and beyond, you will be able to feel the connection between these two genuine members of the Berlin community.


As a "primary partner in the area of youth", the city's third largest hotel will support, amongst others, up-and-coming talents at Füchse Berlin. "We care deeply about this area. As a "house of talent“, we've always succeeded in fostering above-average young talent – and not only in our own establishment", states Cornelia Kausch.


In the Hotel Berlin, Berlin we essentially pursue two objectives. We invest in public communication and hospitality measures.

"The cooperation is an elementary component of our integral communication strategy as outlined in our three year plan. It serves the purpose of boosting the brand positioning aimed at by means of image transfer. To achieve this, a communicative use of the cooperation involvement is necessary", as Cornelia Kausch explains part of the strategy. "On the other hand, we gain a platform, allowing us to offer customers and associates a unique experience. The goals of customer loyalty, staff training and motivation are at the very heart of this philosophy. “

The Managing Director is confident: "Our commitment is set to be a worthwhile investment that will contribute to the positive perception of the Hotel Berlin, Berlin among the public and, above all, enhance the way our associates identify with the hotel." With a wink, she adds true to the cooperation slogan: "And every city loves their originals, doesn't it?"





Press contact:

Hotel Berlin, Berlin
Lützowplatz 17, 10785 Berlin, Germany

Contact: Anne Bubner - Brand & Media Manager

Phone: +49(30)26052907 • Fax +49(30)2605392907

E-Mail: • Internet: