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Hotel Berlin, Berlin focuses on effective branding.

Berlin, October 15th, 2010. As one of the leading event hotels, the Hotel Berlin, Berlin, knows how to present itself and its guests in an attention-grabbing fashion.


During the “Festival of Lights”, effective displays of light provide the façade of the third largest hotel in the capital with an impressive appearance: an open fire blazes for seconds on the façade, featuring alternate colours from deep blue to spring green or special radar probes the façade with circular beams. Eight different scenarios alternate and provide the façade of Hotel Berlin, Berlin with a new face for 90 seconds each.


“These outdoor LED sparkling lights are one of the numerous examples of opportunities to transform our hotel over and over again into a themed or Corporate Brand like fashion, having a tailor made solution for our clients in focus”, says Managing Director Cornelia Kausch while explaining a concept that appears to be still unique in the hotel industry.

“At Hotel Berlin, Berlin enterprises can re-orchestrate their event or their theme with the help of ultramodern media technology and welcome guests with a sparkling appearance.”



Guests are welcomed as if in a stadium with image, text or colour motifs alternating in rotation with the LED screen panels installed circumferentially on the fringe of the hotel lobby. The reception counter and the large hotel bar can also be partially or entirely illuminated in corporate or brand colours.

Whether films, photos, logos or graphics which are interactively projected and depicted — the branding possibilities are virtually unlimited!


Another hotel attraction is the “living surface” projected centrally on the floor in the lobby, which can be individually arranged. The interactive touch surface with “living” contents for touching, experiencing and playing is an innovative medium that challenges guests to be proactive and engaged in an amazingly genuine setting.